Starting in 2016 upon completing his photography degree, Joe Brayford started Today’s Tipple to keep taking photos while working in bars. Combining his industry experience with his technical photography skill allowed him to quickly make a name for himself in the Instagram drinks scene.

While Today’s Tipple may have started as a place to share cocktail recipes he photographed, Joe’s love of fine art photography, film, and even 17th Century Still Life led him to seek new ways to approach photographing drinks. This ethos of pulling inspiration from outside the industry has remained at the core of Joe’s practice and helped Today’s Tipple grow from snapping photos of drinks at home to shooting for the likes of Diageo and William Grant & Sons.

Today’s Tipple is now a collaboration of multi-disciplinary creatives working together to tell the stories of food and drink brands through striking images and videos.  With their experience spanning from high fashion, to commercial still life, to film and music. The team at Today’s Tipple is all about finding new and exciting ways to tell a brands story.

From compelling commercial work, to eye-catching social media content, to innovative event photography, the combination of industry knowledge, creative thinking, and varied talent that makes Today’s Tipple a perfect choice for your next project.